IGNOU MS-6 ASSIGNMENT QUESTION DEC 2020

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IGNOU MS-6 ASSIGNMENT QUESTION DEC 2020

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Course Code : MS-6
Course Title : Marketing for Managers
Assignment No. : MS-6/TMA/SEM-II/2020
Coverage : All Blocks

Note: Attempt all the questions and submit this assignment to the coordinator of your study
center on or before 31st October 2020.

1. (a) Explain the term Marketing and discuss the scope and its relevance in an enterprise. Discuss the elements of the marketing mix in the below-mentioned products:
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation, targeting and
positioning (STP) strategies help in marketing.

2. (a) What are the major considerations involved in designing a marketing
organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in the marketing of
products and services? Explain with suitable examples.
Explain the four major factors that influence consumer buying behavior.

3. (a) What is a brand? Explain the distinct advantages that firms get from branding
decisions. Suggest how companies can build a brand, by taking examples of
(i) Deodorant
(ii) Edible cooking oil
(b) What is a price? Discuss the major pricing strategies available to the marketers.

4. (a) Distinguish advertising from publicity. Discuss the statement “Advertising is paid for, publicity is prayed for”. When and why personal selling is more effective than other methods of promotion? Illustrate with an example.

(b) What are the various costs associated with physical distribution? Discuss each of these in detail.