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Distinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.

Product marketing and marketing of services are two distinct approaches in marketing that cater to different types of offerings. 1. Product Marketing: Product marketing focuses on promoting and selling tangible…

Continue ReadingDistinguish product marketing from marketing of services. Explain the various characteristics of services which make them different from tangible goods.

Define the terms advertising and sales promotions. Bring out the major differences between these two key elements of promotion mix with suitable example.

Title: Advertising and Sales Promotions: Unraveling the Key Elements of Promotion Mix Introduction In the world of marketing, promotion plays a crucial role in increasing brand awareness, attracting customers, and…

Continue ReadingDefine the terms advertising and sales promotions. Bring out the major differences between these two key elements of promotion mix with suitable example.

Explain the nature and concept of a product . Discuss the criteria on which products are classified. Explain with suitable examples

**Nature and Concept of a Product:** A product is a tangible or intangible offering that satisfies a need or want of customers. It can be a physical item, such as…

Continue ReadingExplain the nature and concept of a product . Discuss the criteria on which products are classified. Explain with suitable examples

Define the term marketing. Discuss the scope and the changing role of marketing in the current business environment.

**Definition of Marketing:** Marketing is a comprehensive business process that involves identifying, anticipating, and satisfying customer needs and wants profitably. It encompasses a range of activities aimed at promoting, distributing,…

Continue ReadingDefine the term marketing. Discuss the scope and the changing role of marketing in the current business environment.

What do you understand by Performance Measurement? Discuss the requirements for a performance measurement system.

Performance Measurement: Performance measurement is a critical management process that involves quantifying the achievements and outcomes of an organization, department, project, or individual over a specified period. It is a…

Continue ReadingWhat do you understand by Performance Measurement? Discuss the requirements for a performance measurement system.

Discuss the meaning and essence of political globalization. Examine its ill effects

**Political Globalization: Understanding the Meaning and Essence** Political globalization is a concept that emerged in the late 20th century to describe the increasing interconnectedness of political systems and actors on…

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“Peace is necessary for well being and justice”. Give your reasons justifying this statement.

Title: The Imperative of Peace for Well-Being and Justice: A Prerequisite for a Harmonious Society Introduction In a world riddled with conflicts, violence, and injustices, the significance of peace cannot…

Continue Reading“Peace is necessary for well being and justice”. Give your reasons justifying this statement.

According to Gandhi, women are custodians of values and culture. Substantiate your arguments.

Title: Gandhi's Perspective on Women as Custodians of Values and Culture Introduction: Mohandas Karamchand Gandhi, popularly known as Mahatma Gandhi, was a preeminent Indian leader and a prominent figure in…

Continue ReadingAccording to Gandhi, women are custodians of values and culture. Substantiate your arguments.